marshall, please.

"i'm sure it's necessary to offer any clues as to who marshall mcluhan is..." i did not know who he was, but i also was not in existence in the 60's.
the message is the medium:
"where would you look for the message in an electric light?" what?
the message in an electric light is the light, but the medium is the light bulb, itself, so i don't fully agree with his certain view on messages and mediums. however, i do agree with his statement when he said, "most people think of space as static." the space being the distance between two people. i do not think as into the matter as marshall does, but i do see his point. space being such a vague, open concept.
frankly, i actually find marshall mcluhan quite boring and unenjoyable and from the interview, he seems somewhat arrogant. he was definitely set in his ways and that might be because he has backed up all of his theories and cliches with facts and science, but those types of statements are always subject to change. i didn't understand the chain of conversations. capsules to Eskimos to sir Isaac newton to..i don't even know.